Exotic Foods set out to launch their new range of dipping sauces and marinades with a burst of flavour. We sent out Exotic Food products to nine of our most influential mums and foodies so they could get right into it and create their own dishes and recipes with their own personal twist.
OBJECTIVES & APPROACH
Everyone loves a good food gram!
Our goal was to create a buzz on Instagram and inspire viewers to try out their own recipes, in turn creating brand awareness for Exotic Foods.
We had our domestic goddesses in their kitchens cooking up a storm and plating up some beautiful dishes for the viewers to drool over. The engagement from viewers was encouraging, with everyone wanting to know the recipe details for their own dinner that night. Success!
Check out some of their creations below…
“Was craving a good old Pad Thai tonight, I had never made one before and always had in my head it would be a lot harder than it was, in reality it was super simple and tasted even better than a shop brought one plus I knew exactly what I was putting into it which is a definite bonus. I cheated a bit with @exfoodnz Pad Thai sauce- but this made it far quicker and was super tasty.
Such yummy fresh flavours can tell this will be my go to when I feel like a takeaway style dish! #exoticfood“
OMG! I made Spring Rolls! Much to my family’s delight, last night we ate homemade pork and shiitake mushroom spring rolls and they were amazing! Thai is not something we cook a lot of at home but we nailed it – totally enabled by amazing ingredients and recipe from @ExFoodNZ, that Green Salad Dressing is ? and SRIRACHA MAYO PEOPLE!!! #ExFoodNZ #srirachaoneverything #sponsoredpost
A photo posted by Shivana Nicole Pemberton (@shivananicole) on
Sometimes in the kitchen you just have to accept defeat and get someone to do the spring rollin’ rollin’ rollin’ for you. Check out my attempt at spring rolls with my partner and @exfoodnz on Saturday, link in bio. #springrolls #healthyfoods #inspiredby #exoticnz #ad
A photo posted by Ashleigh ? (@thefoodnest) on
Have you followed @exfoodnz yet? ❤️❤️Delicious!! I was so lucky to have a special helper this morning while I was making these delicious spring rolls!! I am obsessed with fresh ingredients at the moment and when I received some goodies from Exotic Foods I knew exactly what I wanted to make. Little Darcy thought they were delicious too! ? They have such a massive range and make even the most amatuer cooks like me seem professional! ❤️Those sauces – they are to die for. Check out @exfoodnz for more delicious ideas. Be sure to follow their page as well to kick start their delicious Instagram feed!! @exfoodnz ???? #exoticfoods #sponsoredpost #justamumnz #exfoodnz #springrolls #prawns #fresh #healthy #nzblogger #nzmum #kidsinthekitchen #nzkids
A photo posted by Just A Mum (@justamumnz) on
Thank you to all our influencers for sharing your creations!
We can tell our influencers had loads of fun and enjoyed showing off their culinary skills and of course eating it afterwards…
MasterChef AU launched on TVONENZ, allowing kiwi’s to soak up some up the cooking drama!
MasterChef Australia is regarded as the best cooking tv reality show out there and has real heart and authenticity. So we set out to find our best foodies, reality TV pros, and artists to create engaging content to keep up with those Aussies and generate excitement about MasterChef Australia!
OBJECTIVES & APPROACH
The Social Club Influencers promoted MasterChef AU across 6 weeks.The objectives were the following;
• Creating awareness of the show
• Directing viewers to tune in
• Directing viewers to catch up OnDemand
By engaging 7 influencers within the target market, we created awareness and generated viewership on Instagram….
ORANGE, ALMOND & COCONUT CAKE! ? Just iced one of these beauties, ready for devouring during tonight’s MasterChef Australia auditions ?. Anyone else watching? Screens tonight at 730pm on @tvonenz?! I’m secretly hoping for some plant-based talent… ??Recipe link for the cake is in my profile now if you want to join me x B #begoodorganics #plantbasedwholefoodsnutrition #caketime
Here’s my rainy day remedy inspired by Masterchef AU. Don’t ‘pho’get to watch it on @tvnz.1 7.30pm every Wednesday, Thursday & Friday! ~ Beef Pho (Tiff style) 1. Pour 1 cup (500ml) of water with whichever stock you prefer, then add my special ingredient: a cup of jasmine tea? add in the onion (thinly sliced), ginger, garlic, sugar and cinnamon. Bring to a boil and then reduce to low, simmer for about 15-12mins 2. Meanwhile you can prepare the flat rice noodles according to the packet instructions and drain 3. Place the noodles into the bowl, then top with sliced beef (or your favourite toppings). Pour the hot soup over the noodles and then top with bean sprouts! If you try this recipe let me know how it goes! #asian #food #masterchef #pho #food #foodie #photooftheday #instagood
A photo posted by Kiwi Vlogger ? • tiff ???? (@tiffanypoppet) on
Kumara & Blue Cheese balls – nothing in the fridge but soft blue cheese and left-over kumara mash – now blue cheese and kumara balls! Primed and ready to watch the first ep of Masterchef Australia at 7:30pm @tvnz.1 – Weds/Thurs/Fri nights sorted for me for a while 🙂 Recipe on the blog this weekend #masterchefau #recipe #foodphotography #foodstyling #sweetpotato #cheese #masterchef
Watching the @masterchefau elimination on Wednesday reminded me how oh so fab a fresh prawn salad can be – seriously vibing Theresa’s work! For more inspo tune into @tvnz.1 every Wednesday Thursday and Friday ??
A photo posted by Shivana Nicole Pemberton (@shivananicole) on
It’s Nigella week on @tvnz.1 Masterchef Australia this week!!! I’ve made some divinely indulgent Triple Chocolate Brownie to eat while I watch it. You are going to love this recipe, I even channel my inner sensual Nigella in the blog post……. Be sure to tune into TVNZ 1 to Watch – Wednesday, Thursday & Friday nights at 7.30pm and check out the recipe, link in bio or google me ?? #masterchefaustralia #tvnz.1 #sponsoredpost #nigellalawson #justamumnz #masterchef @tvnz.1
I have been so inspired working with @tvnz.1 & Masterchef Australia! Did you see the phenomenal “Anna’s Mess’ on last nights episode? ? There is no way I could recreate that 70 step phenomenon so I created my own version and it’s so delicious if I do say so myself! ? You can catch up on the tense and inspiring episode on @tvnz.ondemand and check out the link in Bio for my version ?
A photo posted by Just A Mum (@justamumnz) on
Influencers who were a perfect fit for Master Chef AU showcased their favourite recipes and inspiration from the show, from left overs in the fridge to Nigella’s famous brownie recipe. This activity influenced their communities to replicate influencer posts, followers began posting their own recipes which helped to continue the awareness and engagement with Masterchef AU.
Those Aussies know their way around a kitchen, we are definitely inspired!
With this time poor generation who doesn’t love a delicious One Square Meal on the go?
To help OSM gain some early brand awareness & engagement through Instagram and Facebook, we engaged with fourteen Social Club influencers to promote their product, new packaging & latest monthly subscription service.
LUNCHBOX LIFE SAVER – WIN BELOW – These @osm.nz bars have been my morning lifesaver lately! I’ve been short on time (and ability too actually) to make bliss balls or homemade slices for school lunches, so have enjoyed popping these into my kids lunches for the day. Double bonus is I know they are still getting a well balanced snack option but most of all they eat them and don’t come home unopened. My daughters favorite flavour is the Chocolate with Manuka Honey and with these being packed full of rolled oats, vitamins and minerals I’m happy for her to enjoy them too. @osm.nz is giving away a prize pack full of bars to one lucky person to – click the entry link and get yourself into the draw. #osm #snacks #lunchbox #health #food #supermarketoption #convenient #helpful #lunch #kids #Tasty #onesquaremeal
A photo posted by Founder Of Motivate Me (@makaiacarr) on
OBJECTIVES & APPROACH
Our fitpsos, active life-stylers and passionate One Square Meal consumers told us how they get more out of their day, achieve the impossible and get out of sticky situations with OSM, whilst encouraging viewers to enter the competition for the chance to win a One Square Meal ultimate prize pack.
We were not surprised that OSM received an enormous response to the competition and subscriptions! Lots of laughs and once again, beautiful content produced by all influencers involved.
Check out some of the snaps below:
ITS OFFICIALLY GIVEAWAY TIME!! I’ve teamed up with One Square Meal ( @osm.nz )to celebrate you have the chance to win a $70 OSM prize pack delivered straight to your door ? All you need to do is follow the link in my bio, fill in your details and your good to go ? also thoughts on the glasses? ?
A photo posted by ? Connor Dean ? CHCH (@connordean__) on
Calling all people! SPRING is SPRUNG (in my book anyways) and I’m gearing up to get into those mountains! Coming with me are friends, dogs, partners in crime and these bad boys. @osm.nz have been in my pack for years. Want to win a prize pack? Just follow the link in my profile, enter the competition and whammo!
A photo posted by NZ Lifestyle Travel Blog ?? (@queenstownlife) on
The Social Club and Ada Health engaged with six influencers nationwide to promote the virtual health care app…
“Meet ada, a virtual health companion available on the go. Designed by a dedicated team of doctors and computer scientists, ada gives you the best symptom assessment available. Building up a detailed picture of your health over time, ada provides you with an accurate understanding of what is going on and helps you decide on next steps to take.”
Ada was looking to engage social content creators in the health/fitness/parenting/millenial space on social channels to promote their new virtual health service. Using the tag @adahealth. The goal was to generate awareness and drive downloads of the app!
OBJECTIVES & APPROACH
For the campaign we got our Influencers right into it, each of them downloading the app so they could experiment and learn about the features… getting curious about how many sick days that sniffle was going to set them back…
Have a look yourself – https://itunes.apple.com/app/ada/id1099986434'
The influencers found the app helped them bring clarity to a health concern for either them or a family member at some point… This was fantastic as it helped them create some organic/real-time stories for their posts!
“I went to bed on Saturday night with a light headache, blocked nose, sore eyes and a sore throat, not sure what was going on… I opened the new @adahealth app, tapped on the symptoms bar and BOOM, instant assessment done on what could potentially be wrong with me. Ideal for when you are experiencing symptoms and not sure what to make of it! Download the app in the @adahealth bio to give it a go”
– Irene Van Dyk
The last few days I have been experiencing a scratchy dry throat & fatigue. I knew it was nothing too serious and wasn’t too sure what to think of it. I put my symptoms into this new amazing app called @adahealth and thankfully, there was nothing to panic about! @adahealth provided clear descriptions of what I was experiencing, my symptoms are now stored in Ada so when I visit the doctor next, I can discuss any relatable issues. But for now, I’m now back to 100% and ready to take on my new challenge in life.
A photo posted by Makere Bradnam (@makerebradnam) on
Русский текст ниже.Are you guilty like me, Googling your symptoms when you are unwell to just come across hundreds of confusing pieces of advice? I have been waiting for an app that would replace the good old Dr Google! It looks like this might just be it. @Adahealth is a symptoms assessment tool that is created and run by DOCTORS, so you can definitely trust it and, it’s a lot faster than booking an appointment. To me this is science meeting technology meeting everyday life. Wouldn’t it just be great to have your own virtual health service on hand? Definitely check the app out guys, I’ve put the link into my bio//Кто еще, как и я, всегда первым делом гуглит симптомы, когда заболевает (я так себе в прошлом году еще до врача воспаление носовой пазухи диагностировала)?Гуглит и потом, когда видит миллион разных диагнозов от случайных людей, жалеет, что затеял это дело. Я все думала, когда появится приложение, которое заменит “доктора” Гугла, оказалось, работа в этом направлении ведется. Прочитала про @Adahealth (я ссылку на него в профиль поставила), бесплатное приложение, которое создано и ведется ДОКТОРАМИ (в отличие от Гугла, очень важно) – пример, как наука встречается с технологией, а потом с обычной жизнью. Хорошо бы так всегда иметь доктора под рукой!
“I went to bed on Saturday night with a light headache, blocked nose, sore eyes and a sore throat, not sure what was going on…. I opened the new @adahealth app, tapped on the symptoms bar and BOOM, instant assessment done on what could potentially be wrong with me. Ideal for when you are experiencing symptoms and not sure what to make of it! Download the app in the @adahealth bio to give it a go”
A photo posted by Irene ? (@irenevandyk) on
We are in Bali and @thereevenuggets are at home with my mum. This morning I got a pxt of a rash Hunter has on his upper thigh, one he hasn’t had before. Like all mums I worry about my kids, especially when I’m far away. Rashes are a normal part of childhood, but I was still worried as I hadn’t seen this type on him before and mum asked whether she should take him to the doctor. Lucky for us we live in a time where technology is such a helpful tool! I downloaded the @adahealth tool as you can check your symptoms and see if Hunter did need to see someone. Ada asked me all sorts of questions about the rash and Hunters overall well being before pulling together a report on possible aliments. Like I guessed it’s a rash that doesn’t need to be checked out by a doctor, but if it was I could even get in on the action and video conference with one through the app! Love anything like this that can help me figure out whats going on with my little men. We had quite a few times last year where I had to spend ages on the phone trying to get through to healthline only to be told to take him to the doctor. I wish Ada was available then as the whole process of realising we did need to go to the A&E or GP would have happened a lot quicker. Check @adahealth and follow the link in their bio to download the app, it’s free and really easy to use.
Thank you to all our influencers for sharing your heartfelt stories!
The creative authenticity of the posts helped viewers resonate with the content, which drove engagement and in turn a great result with App downloads and awareness for Ada.
In Partnership with Motion Sickness we engaged twelve Social Club influencers with a follower base of healthy humans to spread the word about love kiwi. “NZ growers are single-focused, passionate, professional and dedicated to sustainable practices. That’s why NZ produces the best kiwifruit in the world.” — Dennis Robinson, NZ
New Zealand Kiwifruit are always green and gold on the inside. Green kiwis have a tangier, more tart flavour, while Gold kiwis are more mellow and tropical in taste. Which one do you prefer?
We asked our influencers to create their own pieces of content showcasing their fav and how they like to eat theirs to share to their loyal following…
OBJECTIVES & APPROACH
Motion sickness created beautiful content with tier one influencers who shared their story on why and how they enjoy kiwi fruit. Influencer collaborations were well aligned well with bloggers really enjoying creating the videos allowing content to be integrated organically to their followers on Instagram.
Tier two influencers saw influencers creating Ice blocks, cocktails, smoothies and other recipes which resonated with them. Sneer Roy went above and beyond the brief and created a how to video on creating her favourite cardamom and honey infused kiwifruit lassi. See all organically shared content on the following slides along with impressive campaign stats.
We teamed up with some of the raddest Foodie & Photography Instagram accounts in Australia to bring Love Kiwi alive on Instagram.
TSC influencers were incredibly excited to collaborate with such delicious nutritious fruit! Check out some of the snaps they produced below:
One more reason to #LoveKiwis with this cardamom and honey infused Kiwi Fruit And Mint Lassi! Pure kiwi fruit and mint purée swirled through a yoghurt lassi for a creamy, decadent and absolutely refreshingly delicious drink. This one is an explosion of happy flavours in your mouth and full of goodness. Kiwis are little brown furry bombs packed with the highest nutrition density of any fruit. And what does a daily dose of kiwi do for you? Soft skin, less fatigue, less bloating, more energy, more immunity and optimum gut health. So whip up this delicious kiwi lassi and feel a green glow spread through your body!! I am so thrilled to share this recipe via this cute little animation. Enjoy!! Created for @_love_kiwis_ ??? #cookrepublic #glutenfreeliving #provenciallife #realfood #eattheworld #yoghurt
[ Love Kiwis ] I loved Kiwi fruits when I was pregnant, not only are they tasty but just 1 Kiwi provides you with your daily dose of vitamin c, they aid digestion and have the highest nutritional density of any fruit. What’s not to love.. @_love_kiwis_ . . . . . . . #mum #mumma #newmum #newborn #lifewithababy #singlemum #singlemama #singlemom #singlemumblog #singlemother #coparent #parenting #parentingblog #pregnancyblog #pregnancyblogger #mumblog #motherhood #fourthtrimester #momblog #mumstyle #mumtobe #mumtobe2016 #coparent #coparenting #mumblog #blog #blogger #bloggersau #LOVEKIWIS
A photo posted by SARAH TODD (@sarahtodd) on
Influencers who were a perfect fit for Love Kiwi showcased their favourite way to enjoy kiwifruit, from smoothies or breakfast companions. This activity influenced their communities to replicate influencer posts, followers began posting their own recipes and photos of themselves trying kiwifruit which helped to continue the growth of Kiwifruit consumption in Australia. We saw extremely positive numbers from the campaign: with a campaign-wide engagement rate of 6.5%, which is far above the average rate of 3%.
Us Kiwis are inspiring our friends over the ditch!
Sharing the the news of the launch of Covet Nut Milk!
Influencers created their own pieces of content showcasing the nut milk. Each influencer picked their favourite flavour and concept to share to their loyal followers…
Instagram Account Growth
Morena! ?? Thought I’d share one of my favourite recipes using @enjoycovet and @cleanpaleoco ?? Great way to start the day. Ingredients • 1 cup Covet Spiced Almond Milk • ¾ cup of CleanPaleo Original Crunch breakfast blend • ¼ cup chia seeds • 1/4 teaspoon of salt Instructions 1. Blend up the CleanPaleo Original Crunch in a blender until its as fine as you can make it. It will start slightly sticking together. 2. Mix the blended original crunch, the chia seeds, and the salt in a pot with a wooden spoon until combined. 3. Stir in the Covet Spiced Almond Milk and put on the stove top on a medium heat and simmer for 5-10mins until it turns thick and gluggy. 4. Serving suggestions: topped with fruit, a nut milk, or a drizzle of maple syrup.
A photo posted by Matilda Rice (@matootles) on
OBJECTIVES & APPROACH
Social Club Influencers collaborated with Covet through in three ways:
- Running Instagram competitions
- Creating unique & tasty recipes
- Showing us how Covet worked into their day-to-day
Influencers generally showcased their favourite way to enjoy the new nut milk, as part of a wider recipe or straight from the bottle. This activity influenced their communities to replicate influencer posts, as followers began posting their own recipes and photos of themselves with Covet, which helped to continue the growth & engagement of Covet’s Instagram account. We saw extremely positive numbers from the campaign: with a campaign-wide engagement rate of 7.3%, (far above the average rate of 3%).
Covet teamed up with some of the raddest Foodie & Fitspo Instagram accounts in NZ to bring their new Nut Milk range alive on social.
The influencers were incredibly excited to collaborate with such awesome products! Check out some of the snaps they produced below:
A photo posted by L¥DIA ODONNELL (@lydiaodo) on
3PM PICK ME UP to get through the rest of the day including Kylan’s 5pm basketball finals! Lots of travel, late nights, broken sleep and no routine are taking their toll on me and I’m shattered so I’m jumping straight back into our normal routine, regular exercise and healthy eating which always include loads of smoothies! Today’s smoothie is a PB and J using the new @enjoycovet almond milk! ??
You know you’re a health nerd when you get excited about almond milk. 100% natural, NZ made nut milks! These Covet milks aren’t in stores yet but I have 10 vouchers to giveaway that will get you a Almond Spiced Vanilla and Macadamia Chocolate. To enter follow @enjoycovet and comment a friends name below. Must be New Zealand based to enter, winners announced 29th August #jugglingnuts
Overall, a seriously fun campaign that achieved great national reach and engagement. The influencers had a blast, and obviously there was no complaining when getting hooked up with a bunch of new, delicious products to try out & share.
Some beautiful content and recipes created. We are definitely inspired!