Much of the inspiration for The Social Club came from our own experience from around the globe within the industry. Coming from marketing and digital backgrounds, we’d all worked extensively with both influencers and brands. We’d seen just how successful these collaborations could be, but we’d also noticed just how much could be done to make influencer marketing campaigns more efficient, effective and meaningful.
A lot of great stuff was happening, but we recognised that the process just wasn’t quite right. There was a persistent focus on large-scale influencers, with marketers forgetting about the reach and connection that smaller, more localised influencers could harvest. So, over a beer, the seeds of The Social Club were planted… and now here we are.