Exotic Foods Campaign

@ExFoodNZ

Exotic Foods set out to launch their new range of dipping sauces and marinades with a burst of flavour. We sent out Exotic Food products to nine of our most influential mums and foodies so they could get right into it and create their own dishes and recipes with their own personal twist.

OVERVIEW

8

Influencer Posts

167596

Impressions

1907

Engagement

OBJECTIVES & APPROACH

Everyone loves a good food gram!

Our goal was to create a buzz on Instagram and inspire viewers to try out their own recipes, in turn creating brand awareness for Exotic Foods.

We had our domestic goddesses in their kitchens cooking up a storm and plating up some beautiful dishes for the viewers to drool over. The engagement from viewers was encouraging, with everyone wanting to know the recipe details for their own dinner that night. Success!

Check out some of their creations below…

“Was craving a good old Pad Thai tonight, I had never made one before and always had in my head it would be a lot harder than it was, in reality it was super simple and tasted even better than a shop brought one plus I knew exactly what I was putting into it which is a definite bonus. I cheated a bit with @exfoodnz Pad Thai sauce- but this made it far quicker and was super tasty.
Such yummy fresh flavours can tell this will be my go to when I feel like a takeaway style dish! #exoticfood

-Simone Anderson

Kicking back yesterday picnic style with @exfoodnz springers!! Summer dining is ??

A photo posted by SHELLEY (@theurbanhunter_) on

Stomach = very thankful for fresh spring rolls dipped in the sauciest of sauces @exfoodnz

A photo posted by Shivana Nicole Pemberton (@shivananicole) on

Was given this today – and gave it a test run on fresh green beans with dinner… really nice kick !!

A photo posted by Food And Adventure (@bri.dimattina) on

SUMMARY

Thank you to all our influencers for sharing your creations!

We can tell our influencers had loads of fun and enjoyed showing off their culinary skills and of course eating it afterwards…

 

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