Angela Daniel Campaign

@Angeladanieljewellery

We connected with five of our socialites to showcase Angela Daniels stunning sterling silver collection through Instagram. Our lucky Influencers had the pleasure of choosing several pieces of jewellery that were personally sent out to them by Angela Daniel herself… Our goal here was to inspire the viewers with our influencers photographing their favourite pieces in the midst of the Christmas buzz! In turn creating some awareness and direction to purchase!

 

OVERVIEW

8

Influencer Posts

81200

Impressions

7500

Engagement

OBJECTIVES & APPROACH

To boost the campaign forward Megan Hutchinson (I Said Yes) ran a giveaway through both her Instagram and Facebook- To win the prize the viewers were encouraged to share, comment, like and follow the Angela Daniel social media accounts, which helped growth and traction for the campaign.

We had an outstanding result from Mary Outram gaining a 71.3% engagement rate through the back up of her Instagram Story which was live for 24 hours.

Check out some of their snaps below…

On the first day of Christmas my true love gave to me…

Exquisite earrings for one lucky bride-to-be ?
Thanks to Angela Daniel Jewellery! ?
Like this post, follow @angeladanieljewellery and @shesaidyes, tag a friend and tell me which colour to send you in time for Christmas! NZ only xo

-Megan Hutchison, (She said yes)

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SUMMARY

Looking at the Influencers Instagram activity over the Summer I’m not surprised to see that almost every post since they have continued to wear and show off the jewellery! Some really organic advertisement there…

Not surprised with such a collab! Jealous

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