Elizabeth Arden and The Social Club engaged five micro and macro beauty- conscious and lifestyle-focused influencers. Influencer content focused on capturing life’s simple pleasures and the joy of taking a moment for yourself with the warm and energetic new scent. The Social Club carefully selected influencers with feeds that would suit the existing Arden aesthetic, with a highly engaged audience who are already interested in beauty products. Our content creators successfully showcased the new product and reflected the vibrant, energy-enhancing smells of the fragrance through bright, fresh and clean imagery via Instagram posts and stories.
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