UNiDAYS

Perks of Student Life

THE GOAL
OUR STRATEGY
RESULTS
THE GOAL
UNiDAYS campaign objective
@gemmabryenton the social club unidays
UNiDAYS teamed up with The Social Club to run an influencer marketing campaign to create a buzz about UNiDAYS and increase brand awareness in New Zealand. The aim of this campaign was to spread the word about UNiDAYS through engaging Instagram content to ultimately increase sign-ups on their platform for University students.
@gemmabryenton the social club unidays
@lucygeorgiaclarke @itslivjordan the social club unidays
OUR STRATEGY
UNiDAYS influencer strategy
@lucygeorgiaclarke @itslivjordan the social club unidays

UNiDAYS collaborated with five makeup, beauty, lifestyle and fashion influencers who are all about dressing up, going out and partying on a budget. These influencers showcased their discounted purchases with UNiDAYS in a unique setting to encourage their audiences of students, to sign-up to the platform to grab an affordable outfit or deal for their next night out.

The demographics of on-trend millennials, particularly those studying at Universities were targeted by influencer-generated content. Influencers showcased UNiDAYS deals with static Instagram posts, stories and on their own fashion blogs that engaged the student demographic and convinced them to sign-up.

Overall the influencer-based strategy generated some amazing results, including a 70% increase in sign-ups over the campaign period!

RESULTS

Increase in Sign-ups

The engaging campaign generated amazing results for UNiDAYS, gaining them many new members! Overall, there was a 70% increase in sign-ups over the campaign period!

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INCREASE IN SIGN-UPS
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INSTAGRAM STORY VIEWS
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ENGAGEMENT RATE
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POST REACH

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2018-12-06T02:36:48+00:00