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Tip Top

Cola Spider & Kiwifruit Pavlova

THE GOAL
OUR STRATEGY
RESULTS
THE GOAL
Tip Top’s campaign objective

Tip Top has been New Zealand’s go-to ice cream choice for over 80 years and in a tribute to two of our country’s most loved sweet treats, Tip Top released the Cola Spider and Kiwifruit Pavlova flavours. Tip Top teamed up with The Social Club to spread awareness and promote trial of their two new flavours ahead of the New Zealand summer.

@tasty.twinsss the social club tip top
OUR STRATEGY
Tip Top’s influencer strategy
@tasty.twinsss the social club tip top

In order to promote their flavour release, Tip Top partnered with NZ influencers in various locations across the country. Influencers covered a range of different audience types in order to cater to Tip Top’s broad consumer base.

Tip Top encouraged influencers to take their own creative approach with their content pieces, to seamlessly and authentically blend into their Instagram feeds. The content highlighted the high-quality of Tip Top products with the intent to ultimately encourage Kiwis to try the new flavours

All imagery was authentic and on brand, showcasing Tip Top being enjoyed in the influencers’ favourite locations across the country. The campaign achieved a total reach of 86,886 and an overall engagement rate of 9%, also giving Tip Top some amazing content to be repurposed on their own social channels.

RESULTS

Engagement Rate

By engaging influencers within the target demographic, we managed to achieve some outstanding results. The overall average engagement rate for the campaign of 9% is outstanding which shows that the influencers’ audience enjoyed the content and related well to the posts.

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2019-01-23T04:07:07+00:00