Juicies were first developed more than 25 years ago when founder Brian Hirst blended freshly pressed Nelson apples with other delicious fruits and berries and packaged it into sachets for people to enjoy nationwide. When kiwi school children discovered they could freeze the sachets and enjoy them chilled it was a tuck shop game-changer.
Today, the brand is a household name and they partnered with us to show off their brand new Coconut range arriving just in time for summer. The exciting Juicies range combined the original Juicies philosophy of, freshly pressed juice with no added sugar, with a great new flavour. The Social Club’s objective was to provide Juicies with content that established a positive brand connection so they could use it to target new customers, help drive sales and increase public awareness of their brand and the new Coconut Juicies Range.
The Social Club and Juicies wanted to collaborate with the sun-seeking, health-conscious local kiwi, who loved relaxing in the summer heat, as well as the active foodie and lifestyle content creator. The content delivered showcased the new Coconut range remarkably and highlighted how perfect it was for a summer treat. The content was then was repurposed on Juicies social media accounts as posts and stories. The campaign took the #lovejuicies hashtag to new heights by teaming up with the perfect content creators for the job who created some exceptional imagery.
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