Master Chef AU Campaign
MasterChef AU launched on TVONENZ, allowing kiwi’s to soak up some up the cooking drama!
MasterChef Australia is regarded as the best cooking tv reality show out there and has real heart and authenticity. So we set out to find our best foodies, reality TV pros, and artists to create engaging content to keep up with those Aussies and generate excitement about MasterChef Australia!
OBJECTIVES & APPROACH
The Social Club Influencers promoted MasterChef AU across 6 weeks.The objectives were the following;
• Creating awareness of the show
• Directing viewers to tune in
• Directing viewers to catch up OnDemand
By engaging 7 influencers within the target market, we created awareness and generated viewership on Instagram….
ORANGE, ALMOND & COCONUT CAKE! ? Just iced one of these beauties, ready for devouring during tonight’s MasterChef Australia auditions ?. Anyone else watching? Screens tonight at 730pm on @tvonenz?! I’m secretly hoping for some plant-based talent… ??Recipe link for the cake is in my profile now if you want to join me x B #begoodorganics #plantbasedwholefoodsnutrition #caketime
Here’s my rainy day remedy inspired by Masterchef AU. Don’t ‘pho’get to watch it on @tvnz.1 7.30pm every Wednesday, Thursday & Friday! ~ Beef Pho (Tiff style) 1. Pour 1 cup (500ml) of water with whichever stock you prefer, then add my special ingredient: a cup of jasmine tea? add in the onion (thinly sliced), ginger, garlic, sugar and cinnamon. Bring to a boil and then reduce to low, simmer for about 15-12mins 2. Meanwhile you can prepare the flat rice noodles according to the packet instructions and drain 3. Place the noodles into the bowl, then top with sliced beef (or your favourite toppings). Pour the hot soup over the noodles and then top with bean sprouts! If you try this recipe let me know how it goes! #asian #food #masterchef #pho #food #foodie #photooftheday #instagood
A photo posted by Kiwi Vlogger ? • tiff ???? (@tiffanypoppet) on
Kumara & Blue Cheese balls – nothing in the fridge but soft blue cheese and left-over kumara mash – now blue cheese and kumara balls! Primed and ready to watch the first ep of Masterchef Australia at 7:30pm @tvnz.1 – Weds/Thurs/Fri nights sorted for me for a while 🙂 Recipe on the blog this weekend #masterchefau #recipe #foodphotography #foodstyling #sweetpotato #cheese #masterchef
Watching the @masterchefau elimination on Wednesday reminded me how oh so fab a fresh prawn salad can be – seriously vibing Theresa’s work! For more inspo tune into @tvnz.1 every Wednesday Thursday and Friday ??
A photo posted by Shivana Nicole Pemberton (@shivananicole) on
It’s Nigella week on @tvnz.1 Masterchef Australia this week!!! I’ve made some divinely indulgent Triple Chocolate Brownie to eat while I watch it. You are going to love this recipe, I even channel my inner sensual Nigella in the blog post……. Be sure to tune into TVNZ 1 to Watch – Wednesday, Thursday & Friday nights at 7.30pm and check out the recipe, link in bio or google me ?? #masterchefaustralia #tvnz.1 #sponsoredpost #nigellalawson #justamumnz #masterchef @tvnz.1
I have been so inspired working with @tvnz.1 & Masterchef Australia! Did you see the phenomenal “Anna’s Mess’ on last nights episode? ? There is no way I could recreate that 70 step phenomenon so I created my own version and it’s so delicious if I do say so myself! ? You can catch up on the tense and inspiring episode on @tvnz.ondemand and check out the link in Bio for my version ?
A photo posted by Just A Mum (@justamumnz) on
Influencers who were a perfect fit for Master Chef AU showcased their favourite recipes and inspiration from the show, from left overs in the fridge to Nigella’s famous brownie recipe. This activity influenced their communities to replicate influencer posts, followers began posting their own recipes which helped to continue the awareness and engagement with Masterchef AU.
Those Aussies know their way around a kitchen, we are definitely inspired!