UNiDAYS collaborated with five makeup, beauty, lifestyle and fashion influencers who are all about dressing up, going out and partying on a budget. These influencers showcased their discounted purchases with UNiDAYS in a unique setting to encourage their audiences of students, to sign-up to the platform to grab an affordable outfit or deal for their next night out.

The demographics of on-trend millennials, particularly those studying at Universities were targeted by influencer-generated content. Influencers showcased UNiDAYS deals with static Instagram posts, stories and on their own fashion blogs that engaged the student demographic and convinced them to sign-up.

Overall the influencer-based strategy generated some amazing results, including a 70% increase in sign-ups over the campaign period!