What is a Social Influencer?
Social influencers are content creators who attract and engage followings on social media. This includes micro (small) and macro (large) influencers, based on the size of their audience. We consider applications from social media profiles with over 1000+ followers, and prefer more engaged audiences with authentic content.
What sorts of brands do you work with?
At the Social Club we work with a variety of brands from a range of industries – and not just the brands themselves. We’re connected to advertising agencies, PR agencies and anyone with responsibility for a brand’s development. To make sure our collaborations are authentic and have great outcomes, the influencers and brands both get to choose who they work with.
How does The Social Club make money?
We charge a subscription fee for brands to be a part of The Social Club community (influencers join for free). For paid campaigns, we take a 25% management fee to brands.
What social media platforms do you support?
Our two most frequently-used platforms are Instagram & Facebook, but we’re also open to influencers on Youtube and Twitter.
Who creates the content?
The influencers. In the interest of keeping content as authentic as possible, influencers create content that they know will resonate with their audience, in their own voice and style. Brands can heavily influence the creative direction, hashtag/link/username inclusions but the content is ultimately created by the influencers.
Who creates the strategy?
The strategy comes from brand representatives – whether that’s internal marketing teams or agencies. We do offer full service campaigns if you are seeking assistance from us around content & influencer strategy. Please enquire via email at email@example.com.
Who owns the content?
The influencer owns the content, the brand has simply paid permission to feature in it. In most cases influencers are happy to gain the extra exposure from brand promotion of the content, but any content use by the brand must be negotiated and stated in the campaign brief.
What is to stop influencers and brands moving communication or campaigns off the platform?
The platform offers enormous value which should incentivise you to keep campaigns right here. In some cases we will actually allow you to communicate via other platforms but unless otherwise stated, we expect that all communication and campaigns that originate on the platform, remain on the platform. This is all set out clearly in our terms and conditions of website use and will be monitored closely. TSC reserves the right to suspend accounts that we believe are not playing by the rules.
How long are posts required to remain live?
The standard length of time to keep a post live is 30 days, however there is the ability for both brands and influencers to negotiate this length of time. Keep in mind that the vast majority of impressions and engagement are experienced within 6-24 hours.
What are the ‘Club Rules’?
The Club Rules are a set of principles we expect everyone in our community to abide by, in order to protect the integrity of our marketplace and all those involved within it. They can be found in our Terms & Conditions. The Social Club reserves the right to suspend users in the case of our guidelines being breached.
Can I work for The Social Club?
We are seeking new people to join The Social Club team and love looking towards our community for new hires. If this is of interest to you, please make it known to us at firstname.lastname@example.org.
What does the full process of a campaign look like?
The way campaigns work in The Social Club goes through the following stages:
- Brands create campaigns on our platform, and submit them for approval
- The Social Club team review the content and campaign brief, and then approve or return the campaign for a second review.
- You get notified! Influencers either decline or accept a request by sending the price per post
- The brand reviews the pricing, and accepts / declines the influencer.
- Once accepted into the campaign, influencers and the brand will be able to chat through our platform. This is the time to start drafting content.
- Influencers are required to submit draft content before the date requested for the brand
- Once the brand approves, get posting!
Why do I need to connect my social accounts? Will The Social Club use these in any way?
We ask influencers to connect their social accounts is for their profile to have an overview of the type of content they post, their engagement rate, and their following. Also, this lets us measure the success of the campaigns the influencers run through our platform by collecting the stats through the account.
By connecting these social accounts, the Social Club ONLY has access to the stats around each post, you do not give us permissions to post in your behalf.
How does the Social Club work for me and what benefits are there?
Joining the Social Club is absolutely free, and will give you opportunities to collaborate with brands. Brands create campaigns through the Social Club platform and invite influencers to work with them. We then give you the opportunity to make an offer if you are keen to work with them, but don’t worry, if you don’t want to work with them – you can always decline any requests you don’t feel are a suitable match for you.
This means you don’t need to apply for campaigns or create content unnecessarily – simply sign up and wait for requests to hit your inbox.
You can favourite any brand you would like to work with so that they know you are interested in working with them. We recommend logging in regularly to keep your Social Club profile on the platform up to date. This ensures that brands have all the information they need before sending a campaign request through to you.
How much does it cost to join the Social Club?
Joining the platform is absolutely free!
If you fit our influencer criteria, you will be invited to join the platform and will soon be sent offers from brands to collaborate. There is no commitment to run or agree to campaigns if you are not interested – but we do recommend hiding your profile if you’re going to be unavailable for a longer period of time.
How much should I charge?
The amount you charge depends on so many factors: like the size of your following, the level of your engagement, your authority in an industry, how well the product aligns with your personal brand and how much work is involved in creating the content. We’ve created a rough rate card based on research, but we’d advise starting small and growing from there.
Do you work with agents?
Absolutely. We’re equally happy to work with agents or with influencers directly. If you are using the platform as an agent, just ensure you factor in any of your own fees to the price you charge.
Will branded posts annoy my followers?
If you go about it the right way, this shouldn’t be an issue. Make sure you stick to brands and products that resonate with you and your audience, and keep your content ‘you’!
How often should I create branded posts?
You know what content your followers love from you, so make sure you continue providing plenty of this. The more of your own content you are creating, the more of these campaigns you can engage in. We definitely recommend erring on the side of caution however. Keeping your account authentic always has to be the number one priority!
Do you need my GST number?
Yes, if you’re registered for GST as an influencer we will require your GST number.
What if I have more than one Instagram or Facebook account?
You will be able to connect multiple social accounts to one Social Club account. Be in mind that when brands are looking for a campaign they are looking at individual social accounts and its following.
Who will be able to see that I’m on your platform?
People managing brands on the platform will be able to see your profile, in order to connect with you for campaigns.
I’m already working with some brands. Can I continue this?
You can absolutely continue to work with brands not associated with us. Please see our Terms & Conditions for details on working with brands on our platform and our exclusivity clauses.
Why does The Social Club require a physical address and phone number?
We collect your address and phone number so that we can send you mail if the collaboration includes a product. These details are private and will not be shared or distributed for any other purpose than to run a campaign.
How will I get notified of an offer?
You will be notified via email when a campaign comes through. Make sure you add us as a contact in your emails to ensure it doesn’t go through to your promotions or social tab.
How will I get notified if I am managing multiple talent accounts?
You can log in to The Social Club platform and set a notification email address, while keeping the login address set as the talent’s email. Please note: this will send an email to both the contact and notification email. If the talent would not like to be notified – you are welcome to change the login address also.
How is my estimated price calculated?
Our TSC algorithm calculates the recommended price you should offer to a brand, based on the expected engagement and ROI from your profile. You are welcome to offer less or more than this, but it may affect the brand’s likelihood to accept your campaign offers.
I have been on the platform a few times but have not received any campaigns. When should I expect to receive an invitation to a campaign?
We run thousands of campaigns with brands each year, however we do prioritise influencers with higher engagement rates. It’s worth checking this and ensuring your social media accounts are connected to make sure you’re at the top of our list!
How do you know an influencers followers aren’t fake?
This is generally pretty easy to determine by assessing their engagement rate on the platform. If it’s well below par, there is a good chance their followers are fake. We take measures to ensure our influencer community have genuine followers only and we encourage you to assess engagement levels before going through with campaigns, too.
How much does it cost?
There will be an initial upfront charge of $1000. This will gain you six month access to the platform as well as these are credits you can use for your campaigns.
What are paid campaigns & product campaigns?
Product campaigns involve brands offering only product to influencers in exchange for the exposure to their community. Paid campaigns involve a payment (often as well as product). Depending on your brand and the influencer you’re working with, you may or may not be required to make payment – but please remember to fairly compensate the influencer for their time and effort!
Can I see the influencers before I create a campaign?
Yes, you can browse influencers.
How do I choose the right influencers?
You know your customers. Focus on finding people who are most likely to be engaging your target audience and who have the greatest relevance to your product. Filters have been set up on the platform to allow you to narrow down your search to the category you are looking for.
What’s to stop me going directly to influencers instead of through the platform?
The value our platform offers outweighs the small costs associated with it! Beyond that, our community of influencers respect the integrity of our platform and know that by undermining that, they’re undermining the rest of the influencer community. To remain as part of The Club under Club Rules, brands and influencers are required keep all communications on the platform.
Is The Social Club cutting out PR, Creative or Media agencies?
Absolutely not. Influencers are a medium and not a strategy in themselves. We’re excited to work with agencies looking to build an influencer element into wider brand or campaign strategies.
What if we’re not happy with the post is created?
We encourage you to be as detailed as possible in your campaign briefs and we can arrange for content to be pre-approved in some circumstances. If you are clear with your expectations, there shouldn’t be any issues but we are here to protect everyone on the platform, so we’ll act as an intermediary in the case of any disputes between brand and influencer.
What is the usual response time influencers come back to us with an offer?
We expect influencers to respond within 48 hours after your request has been sent. However, this can vary if the request is sent at a busy time for the influencer. Reach out to us if your influencers are not responding quickly enough.
Are we allowed to work with other influencers that are not on your platform?
Yes, you are free to work with any influencers of your choice. If you would like to manage all your influencers for a campaign through our platform, let us know and we can reach out ot them to connect on the platform.
Are we able to negotiate on price with influencers?
At this stage, we don’t support negotiation on prices through the platform. If you are not comfortable with the price you are welcome to decline the offer. Influencers have been informed of a recommended price, and advised to enter an acceptable price. We recommend adding a few extra influencers into the campaign to ensure you have enough suitable offers.
How do we communicate with the influencers?
Once a campaign is launched, the message function will be opened for all influencers that you have accepted for this campaign. In the message function you are free to discuss with the influencers any further details regarding the campaign.
Why is the offer price different to the estimated price?
In order to help you with your budgets, we provide an estimate based on our pricing algorithm. This is shown to the influencer as a guideline for their offer price – but actual offer prices may vary based on many dimensions of the campaign.
Can we add more influencers after we launch?
Currently we do not support adding more influencers after you have launched your campaign. We recommend inviting 1.5 – 2 times the number of required influencers, in order to get an ideal selection to choose from in the final acceptance stage of the campaign offer. Remember – you can always add more influencers before you start the campaign, or create another campaign and add a second round of influencers in there!