Ultimate Ears were key sponsors of this year’s Winterfest in Queenstown, with a number of epic activations taking place throughout the week.
To celebrate this – and to generally capture UE devices going loud in one of the most beautiful, social & adventure-packed settings in the world – the client was seeking to collaborate with passionate adventure junkies, who take a great snap and know how to #makemusicsocial.
OBJECTIVES & APPROACH
The major objectives were to promote UE’s partnership with Winterfest 2016 and capture their products in an epic environment.
We teamed up with some of the raddest Adventure, Extreme sport & Photography Instagram accounts in NZ to bring UE’s Winterfest partnership alive on Instagram.
TSC influencers were incredibly excited to collaborate with such awesome products as the UE Boom & UE Roll. Check out some of the snaps they produced below:
A photo posted by Byron Wells (@byronwells) on
A photo posted by Nick Rapley (@nickrapley) on
A seriously fun campaign. The influencers had a blast, got hooked up with heaps of cool UE product and produced some awesome content, all whilst generating great reach and engagement for the UE brand. A few of the shots were even picked up by UE’s global Instagram account and used to promote their brand worldwide, all with full attribution back to our influencers!
Last week we caught up with Jane and William, two up and coming foodies with an Instagram account that will definitely please the eyes, here’s 5 minutes with @thenextmeal:
What inspired the idea to create @thenextmeal?
We’ve both always loved cooking and both had our own journeys with food, so it seemed only natural to create a space where we could bring together what we’re doing and share it with people. We used to make big Snapchat stories of our creations or post food images on our own Instagram accounts and our friends would always message us demanding for more, so now they have more!
As for the name – we are genuinely always thinking about the next meal…
Do you have preferences on all the ingredients and the brands you use?
With ingredients and brands, we try and buy things that were produced as close to home as possible and in the most sustainable way possible. It’s becoming easier and easier to do this. We try to stick to using products that we feel good about using and supporting.
Are there any other people that have influenced the food you create and the style in which you post?
Heaps! We’re constantly being inspired and motivated by others on their own food journeys. Whether its more established international names like Ottolenghi, Nigel Slater, Rachel Roddy and David Chang or any of the clever New Zealanders doing their thing like Delaney Mes, The Cult Project boys, Miss Changy and the team at Stone Soup Syndicate. Everyone has their own style of creating the food they do and writing about it – we’re still figuring ours out.
What’s in store for the future, apart from continuing to create beautiful dishes?
We might sound a bit bland with this answer, but we really do just want to keep having fun. Ideally we will be able to educate people on a few food related topics that mean a lot to us: wasting less food, using lesser known or liked ingredients/techniques, and getting people excited about cooking for themselves.
We are by no means professionals, but we’ve experienced first hand the massive disconnection most people have with their food, so if we can help change that even a small amount then we’d be happy!
We’re building a website at the moment, and we’d love to branch into doing some pop-ups and other food adventures in the future.
Finally, with @thenextmeal growing a loyal following, do you have any advice for other creators wanting to do something similar?
The Next Meal is still a toddler really, but a few things we’ve already learnt:
– Work out what it is that you feel excited and passionate about, and go for it. It should be a pleasurable project!
– Don’t change what you believe in for the sake of a hashtag or a few followers
– Even if you just spent 4 hours trying to cook something and plate it up like you’re at The French Café, if it doesn’t feel good then don’t post it. (Not that that’s happened to us or anything…)
– Read cookbooks, go on Pinterest, watch food shows, write lists of things you want to try to make – do what you need to do to keep the creative juices flowing!
New Zealand Fashion Week is an exciting time in the calendar of many an Aucklander, including numerous TSC fashion influencers!
NZFW asked if we could connect with passionate NZFW attendees to make some noise about the event prior to, during and following the 2016 NZFW.
Drive awareness of NZFW and the various events taking place throughout the course of the week & weekend, ultimately leading to ticket sales and greater attendance at the shows.
Relevant local TSC fashion & lifestyle influencers registered their interest in attending the event and created a competition for their followers with two tickets up for grabs.
NZFW is here! I have a double pass to the SWIM show on the 28th of August to give away! If you want to be the lucky winner to receive the pass follow the steps below! 1) Tag a friend below and state why we should pick you! 2) Must follow @zacmacfarlane and @nzfashionwk 3) – you can tag as many people as you want (better chance of winning) The winner – Keegan (draw over)
want to come to @nzfashionwk with me? either win this competition or you can buy a ticket to the show using the link in the @nzfashionwk bio giving away two tickets too the swim show 12pm 28th August! just follow me on snapchat & send me a snap asking for the ticket. winners announced on snapchat in 24 hours! also thanks @tom.mckay18 for the photo & @modestoblog for being my fashion week homie this week!
A photo posted by Corey Lupton (@coreeylupton) on
NZFW account growth
The influencers received an immense response to the comps! We received over 300 entries in total and reached a significant, relevant audience to promote each of the shows.