Super Rugby 2017: Influencer Campaign

With the Super Rugby kicking off in April, we teamed up on a campaign to build hype around what has turned out to be a very hype-worthy season.

It was all about getting fans pumped to watch their team play and to create some noise around the games: not just the rugby, but the wider occasion, too. Super Rugby connected with six Social Club rugby aficionados who posted some awesome content in support of their favourite teams.

Across Instagram posts + stories & Facebook posts, Social Club influencers achieved a 29.6% engagement rate, including 19.5k likes and 230 comments. Even Waisake Naholo could chant about that!

OVERVIEW

6

Influencers

710200

Reach

210000

Engagements

OBJECTIVES & APPROACH

With the challenge of generating a high level engagement and to encourage fans to attend the games, authenticity was key in connecting with all those rugby fanatic followers.

Keeping the content as organic as they could, influencers personalised their message, capturing moments of them supporting their favourite teams. This authentic approach proved to resonate well with their followers across the board.

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SUMMARY

We credit the success of this campaign to the creative, authentic content that The Social Club influencers made for the campaign. The stats really speak for themselves and the collaborations were met with an awesome response from all audiences.

Influencers, keep your eyes peeled on the platform for the sporting competition and team opportunities that we have coming up!

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