Master Chef AU Campaign

@tvone @mastercheftv1

MasterChef AU launched on TVONENZ, allowing kiwi’s to soak up some up the cooking drama!

MasterChef Australia is regarded as the best cooking tv reality show out there and has real heart and authenticity. So we set out to find our best foodies, reality TV pros, and artists to create engaging content to keep up with those Aussies and generate excitement about MasterChef Australia!

OVERVIEW

22

Influencer posts

154113

Impressions

53325

Engagements

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OBJECTIVES & APPROACH

The Social Club Influencers promoted MasterChef AU across 6 weeks.The objectives were the following;

• Creating awareness of the show

• Directing viewers to tune in

• Directing viewers to catch up OnDemand

By engaging 7 influencers within the target market, we created awareness and generated viewership on Instagram….

SUMMARY

Influencers who were a perfect fit for Master Chef AU showcased their favourite recipes and inspiration from the show, from left overs in the fridge to Nigella’s famous brownie recipe. This activity influenced their communities to replicate influencer posts, followers began posting their own recipes which helped to continue the awareness and engagement with Masterchef AU.

Those Aussies know their way around a kitchen, we are definitely inspired!

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