Exotic Foods Campaign
Exotic Foods set out to launch their new range of dipping sauces and marinades with a burst of flavour. We sent out Exotic Food products to nine of our most influential mums and foodies so they could get right into it and create their own dishes and recipes with their own personal twist.
OBJECTIVES & APPROACH
Everyone loves a good food gram!
Our goal was to create a buzz on Instagram and inspire viewers to try out their own recipes, in turn creating brand awareness for Exotic Foods.
We had our domestic goddesses in their kitchens cooking up a storm and plating up some beautiful dishes for the viewers to drool over. The engagement from viewers was encouraging, with everyone wanting to know the recipe details for their own dinner that night. Success!
Check out some of their creations below…
“Was craving a good old Pad Thai tonight, I had never made one before and always had in my head it would be a lot harder than it was, in reality it was super simple and tasted even better than a shop brought one plus I knew exactly what I was putting into it which is a definite bonus. I cheated a bit with @exfoodnz Pad Thai sauce- but this made it far quicker and was super tasty.
Such yummy fresh flavours can tell this will be my go to when I feel like a takeaway style dish! #exoticfood“
OMG! I made Spring Rolls! Much to my family’s delight, last night we ate homemade pork and shiitake mushroom spring rolls and they were amazing! Thai is not something we cook a lot of at home but we nailed it – totally enabled by amazing ingredients and recipe from @ExFoodNZ, that Green Salad Dressing is ? and SRIRACHA MAYO PEOPLE!!! #ExFoodNZ #srirachaoneverything #sponsoredpost
A photo posted by Shivana Nicole Pemberton (@shivananicole) on
Sometimes in the kitchen you just have to accept defeat and get someone to do the spring rollin’ rollin’ rollin’ for you. Check out my attempt at spring rolls with my partner and @exfoodnz on Saturday, link in bio. #springrolls #healthyfoods #inspiredby #exoticnz #ad
A photo posted by Ashleigh ? (@thefoodnest) on
Have you followed @exfoodnz yet? ❤️❤️Delicious!! I was so lucky to have a special helper this morning while I was making these delicious spring rolls!! I am obsessed with fresh ingredients at the moment and when I received some goodies from Exotic Foods I knew exactly what I wanted to make. Little Darcy thought they were delicious too! ? They have such a massive range and make even the most amatuer cooks like me seem professional! ❤️Those sauces – they are to die for. Check out @exfoodnz for more delicious ideas. Be sure to follow their page as well to kick start their delicious Instagram feed!! @exfoodnz ???? #exoticfoods #sponsoredpost #justamumnz #exfoodnz #springrolls #prawns #fresh #healthy #nzblogger #nzmum #kidsinthekitchen #nzkids
A photo posted by Just A Mum (@justamumnz) on
Thank you to all our influencers for sharing your creations!
We can tell our influencers had loads of fun and enjoyed showing off their culinary skills and of course eating it afterwards…