SUPER RUGBY

2017 SEASON

THE GOAL
OUR STRATEGY
RESULTS
THE GOAL
Super Rugby campaign objective
@art_green super rugby campaign instagram The Social Club

With the Super Rugby kicking off in April, we teamed up on a campaign to build hype around what has turned out to be a very hype-worthy season.

It was all about getting fans pumped to watch their team play and to create some noise around the games: not just the rugby, but the wider occasion, too. Super Rugby connected with six Social Club rugby aficionados who posted some awesome content in support of their favourite teams.

@art_green super rugby campaign instagram The Social Club
super_rugby_influencers TSC
OUR STRATEGY
Super Rugby influencer strategy
super_rugby_influencers TSC

With the challenge of generating a high level engagement and to encourage fans to attend the games, authenticity was key in connecting with all those rugby fanatic followers.

Keeping the content as organic as they could, influencers personalised their message, capturing moments of them supporting their favourite teams. This authentic approach proved to resonate well with their followers across the board.

Influencers posted multiple images each as well as stories to really drive the message and content to their followers.

RESULTS

Reach

By using macro influencers, who are among the most popular kiwis on social media, Super Rugby was able to generate a post reach of over 700000. This was super important for such a well known brand.

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2018-08-20T06:06:07+00:00