Jetts

Real People, Real Results

THE GOAL
OUR STRATEGY
RESULTS
THE GOAL
Jetts campaign objective
The primary objective of the Jetts – Real People, Real Results campaign was to promote Jetts as the gym for people living an everyday active lifestyle. With the added awareness and conversation, Jetts was looking to increase traffic and memberships coming into their gym locations.
OUR STRATEGY
Jetts influencer strategy

Jetts wanted to select influencers who could promote a healthy lifestyle by showing how the gym is a part of their routine. The influencers that collaborated on the campaign were mid-macro level influencers who all had a sporting background or integrated exercise into their social persona on a regular basis. The target demographic was a balanced mix of males and females across a wide age group which was great to spread the awareness and conversation to as many people as possible. The highlight of the campaign was the authenticity of the posts which was reflected in the engagement as the campaign achieved a $0.60 cost per engagement which is almost 4x less than the industry average!

RESULTS

Cost per Engagement

With an industry average cost per engagement of $2 for influencer marketing – Jetts achieved phenomenal results of $0.6 per engagement. The major factors were authentic content and well known personalities that fit the brand and lifestyle of Jetts.

0%
ENGAGEMENT RATE
$0
CPE

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2018-10-17T05:41:13+00:00