Exotic Foods

Sauce Release

THE GOAL
OUR STRATEGY
THE GOAL
Exotic Foods’ campaign objective
@thebestnest Exotic foods campaign instagram The Social Club

Exotic Foods set out to launch their new range of dipping sauces and marinades with a burst of flavour. The goal was to drive the conversation and awareness around Exotic Foods’ launch.

@thebestnest Exotic foods campaign instagram The Social Club
exotic foods influencers TSC
OUR STRATEGY
Exotic Foods’ influencer strategy
exotic foods influencers TSC

We sent out Exotic Food products to nine of our most influential mums and foodies so they could get right into it and create their own dishes and recipes with their own personal twist.

Everyone loves a good food gram!

Our goal was to create a buzz on Instagram and inspire viewers to try out their own recipes, in turn creating brand awareness for Exotic Foods.

We had our domestic goddesses in their kitchens cooking up a storm and plating up some beautiful dishes for the viewers to drool over. The engagement from viewers was encouraging, with everyone wanting to know the recipe details for their own dinner that night. Success!

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2018-08-20T22:23:31+00:00