BMW

TOO MUCH BMW

THE GOAL
OUR STRATEGY
RESULTS
THE GOAL
BMW campaign objective
@logan_dodds the social club BMW M
BMW teamed up with The Social Club to promote and magnify national awareness of the BMW M Range through authentic and organic collaborations with male influencers.
@logan_dodds the social club BMW M
@ben_attwood @jakemillar.tv the social club BMW M
OUR STRATEGY
BMW influencer strategy
@ben_attwood @jakemillar.tv the social club BMW M

To launch the TOO MUCH BMW campaign we connected five male influencers who embodied the philosophy behind the BMW M Range. Aiming to keep the content as organic and authentic as possible, our influencers created unique static Instragram posts, stories and video content to showcase their experiences with BMW, while staying true to their personal brand. Influencer Maz Quinn even created an awesome video featuring his TOO WILD experience with the BMW M3.

The campaign used creative storytelling with each car to target a male demographic largely aged 45-54. The M range cars were at the centerfold of all content and showcased the TOO MUCH branding. BMW generated some amazing results and received high quality content for their own digital channels.

RESULTS

Post Reach

The campaign was a success! BMW reached their target demographic, magnifying national awareness of the M Range with our influencers awesome content!

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2018-12-09T22:52:12+00:00