To launch the TOO MUCH BMW campaign we connected five male influencers who embodied the philosophy behind the BMW M Range. Aiming to keep the content as organic and authentic as possible, our influencers created unique static Instragram posts, stories and video content to showcase their experiences with BMW, while staying true to their personal brand. Influencer Maz Quinn even created an awesome video featuring his TOO WILD experience with the BMW M3.
The campaign used creative storytelling with each car to target a male demographic largely aged 45-54. The M range cars were at the centerfold of all content and showcased the TOO MUCH branding. BMW generated some amazing results and received high quality content for their own digital channels.
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