Ngatarawa Stables Reserve’s Influencer Campaign

STABLES' CAMPAIGN OBJECTIVES

The primary objective of the Ngatarawa Stables Reserve campaign was to increase brand awareness in New Zealand for Stables wine range through the use of influencers and content creators. By doing so they generated awesome results, and received some amazing content to repurpose on Stables owned social and digital channels.

STABLES' CAMPAIGN RESULTS

62336

Post Reach

89887

Post Impressions

10

Story View Rate

75

Female Audience

STABLES' INFLUENCER STRATEGY

To engage the target audience, Stables teamed up with influencers who have a majority female audience, resulting in 75% of engagements coming from females.

It was also important to reach a diverse range of age groups to gain maximum awareness and increase the word of mouth potential. The 18-24 demographic was the most engaged age group making up 48% of all engagements and the 25-34 age demographic was the second highest performing audience contributing  33%, leaving 35 and up with the remaining 19% of all Stables engagements.

To drive further engagement, a competition was run by the larger content creators to engage their audience and inspire action. Using #ReservedForTheWeekend to give away a mystery escape for two, thanks to Air New Zealand, Stables was able to not only build buzz, but also generate user generated content.

The content creators and micro influencers shared instagram posts and instagram stories to engage more of their audience.

@reneeamberx & @ellenmarytaylor instagram stories
@reneeamberx & @ellenmarytaylor Instagram Stories

@imanastasialee_@indiarosejosephs_stories
@imanastasialee & @indiarosejosephs Instagram Stories

STABLES' FAVOURITE INFLUENCER: @otherworld.ly

@otherworld.ly stables instagram post
@otherworld.ly Stables Instagram Post

CAMPAIGN CONTENT

Instagram Posts by @ellenmarytaylor, @mary_oh_, @reneeamberx, @pipartus (clockwise)
Instagram Posts by @ellenmarytaylor, @mary_oh_, @reneeamberx, @pipartus (clockwise)

INTERESTED IN A CAMPAIGN?

Our Campaign Experts will assist with your influencer strategy, find the right influencers for your campaign, get the best content for your brand from our content creators and measure and report on the success of your campaign for you.

If you’d like one of the team to have a look at your campaign ideas, submit your brief below. If you have questions or would just like to chat about influencer marketing, reach out to us through enquiries@thesocialclub.co

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