Coca-Cola Summer Campaign
To promote the Summer Coke Classic cans, Coca-Cola NZ connected with 4 fun-loving and adventurous fans. They captured their #SummerClassic spirit with pictures of their favourite summer moments. Overall it was a hugely successful campaign with a whopping 15% engagement rate.
OBJECTIVES & APPROACH
The campaign was all about generating excitement for the new, limited-edition Coca-Cola can and remind fans that Coke is a #SummerClassic. To power this campaign, 4 adventurous Influencers shared their personal #SummerClassic moments with their Instagram followers alongside links to Coca-Cola NZ’s Instagram account in the captions of their images.
Fans loved the Influencers’ fun summer moments, and related to the message of enjoying a nice day outside and celebrating at the end with a cold can of soda. With their eye-catching content celebrating living life and having fun, the Influencers generated a 15% engagement rate.
Check out some of their content below!
Flex till the last drop ???????????? @cocacolanz ____________________________________ Shot by ????????????: Special thanks to @bdixonb Directed by : @halfofnothing & @bdixonb Assisted by: @bdixonb Edited by: @shaynearcher Styled Bomber: vetements Titanic Hoodie: vetements Pants: vetements Boots: Yeezy 950 Pirate Black Belt: OFFWHITE Bike: stealthelectricbikessweden ____________________________________ #workingwithcoke #vetements #bestofstreetwear #outfitsociety #trillestoutfit #streetstyle #outfitplace #ootd #offwhite #simplefits #minimalmovement #outfitsociety #yeezytalkworlwide #homelessfits #minimalmovement #simplefits #litfits #vetementshoodie #vetementsofficial
The campaign generated plenty of interest for Coca-Cola NZ. Followers couldn’t wait to enjoy a cold drink of Coke.
The content liked best were images that showed Coke as an integral part of a summer adventure, as fans engaged most with experiences like a cool motorcycle ride or doing a backflip off a dock.
Judging from this campaign, Coke will continue to be a #SummerClassic enjoyed by all!