Adairs’ Autumn Influencer Campaign

ADAIRS' CAMPAIGN OBJECTIVES

Looking to connect their brand to an audience of young millennials, mothers, homemakers and stylists, Adairs partnered with The Social Club to engage influencers to increase awareness of their new Autumn Collection in New Zealand and drive purchase consideration amongst mobile-first consumers as well as drive footfall in their brick and mortar stores.

ADAIRS' CAMPAIGN RESULTS

66392

Post Reach

119712

Post Impressions

15

Story View Rate

3361

Blog Views

ADAIRS' INFLUENCER STRATEGY

As the target audience for Adairs was female, we engaged content creators who have a large female following, resulting in a 72% of engagements coming from females. Audience demographics are always important to take into account to ensure that the message is received by the target audience. 

Adairs content creators included micro-influencers, macro-influencers and bloggers who shared Instagram posts, stories and blog posts as their content deliverables. 

@hallweneed adairs autumn instagram story
@hallweneed Adairs Autumn Instagram Story

Instagram stories played a big role in driving traffic and attention to social posts and blogs. The campaign resulted in an overall viewing rate of over 15%, which is 3 times the industry average! Instagram stories are a great way to generate engagement, drive traffic to social posts or straight to website for conversions using a SWIPE UP.

ADAIRS' FAVOURITE INFLUENCER: @eviekemp

@eviekemp Adairs Autumn campaign living room decor
Influencer @eviekemp Adairs Autumn campaign living room decor

Evie’s quirky and colourful authentic style was present in all Adairs content outputs.  Her knack for combining unexpected colours and patterns to everything is always inspiring, making her content unique, authentic and eye-catching.

INTERESTED IN A CAMPAIGN?

Our Campaign Experts will assist with your influencer strategy, find the right influencers for your campaign, get the best content for your brand from our content creators and measure and report on the success of your campaign for you.

If you’d like one of the team to have a look at your campaign ideas, submit your brief below. If you have questions or would just like to chat about influencer marketing, reach out to us through enquiries@thesocialclub.co

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