Keeping your authenticity as an influencer

Not designed to be an exclusive list, here are a few easy tips to help you keep it real with your social media following, in general and whilst engaging in branded or paid social campaigns:

1. Trust the Best Policy

We all know what it is. As a brand or an influencer, it’s important to always be upfront & honest with your audience, through your posts and your comments.

Social media is a powerful tool and getting caught out for small ‘honestly lapses’ can radically affect your positive:negative engagement rates, follower numbers, and most importantly it can be detrimental to your mental health!

There’s no need to pretend to be anything you’re not. Being an influencer is about capturing your true self and letting your audience fall in love with that person.

Trying to be someone you’re not is bound to end in tears. Haters gon’ hate, so post your own content, keep your opinions real and show the haters the gate. Lol.

2. Promote products you are passionate about

As long as you stick to promoting brands & products that you have already (or would) suggest to your friends and family anyway, there is nothing disingenuous or deceitful about accepting sponsored posts from them.

Where influencers can get themselves into trouble is when they force products – that are not their usual cup of tea – in front of their audiences. Remember that your audiences know you extremely well so they can generally pick this a lot faster than you would think.

Beyond just what you are passionate about, make sure you consider what products and brands will resonate with your audience. This means that if you know that your followers are predominantly 13-16 year olds, no matter how much you love Vodka, it’s probably not the right product for you to be promoting.

SUMMARY – always consider:

  1. Am I passionate about this product?
  2. Is this a product that will resonate with my audience?

3. Know what & how much to share

Although your followers obviously love your content, there definitely is a line and we all need to remember that.

Over-sharing could come in the form of posting 15 photos of your trip on Instagram at the same time, or it could be posting a nasty photo of your ex girlfriend in a fit of anger..

Be considerate of your audience about how much of your life you need to share with them. Remember you are a person of influence, so you do have a responsibility to be a strong example for how to behave online.

With post quantity, a lot of people believe that the perfect balance is 2-3 posts a day, spread evenly across the day so as not to spam feeds at any time. However, you know your audience,  you know what they expect from you and how they like you to engage them. Trust what has worked for you in the past and be mindful of not upsetting your current loyal followers in pursuit of new ones.

4. Balance your posts

To ensure you keep your followers engaged, make sure to keep your posts balanced.

One of the worst thing you can do is become ‘spammy’ as straight away, you will lose enormous credibility with your audience.

Post as you usually would, and a good rule of thumb to use is the 7:2 ratio (out of every 7 posts, no more than 2 should ever be straight out product promos). Remember why your audience followed you in the first place and keep as many posts as possible as the type they wish to see.

When you are promoting brands, keep your posts consistent to your theme. There is nothing wrong with being picky about the brands you want to work with!

5. Treat Social as the real deal

Social media is only a small step removed from real life: it’s in real time and it can come in every form (copy, photo, audio, video). So treat it as if it is real life. Don’t post anything you wouldn’t be comfortable saying/showing face-to-face.

Finally, live in the moment but think about your actions and consider the consequences that may come. Remember that what goes online stays online (literally, once it’s up there’s no coming down no matter how many times you press delete!).

6. Show appreciation for your audience

Make sure your audience knows how valuable they are to you. Engage with their content when they engage with you. Send shout outs thanking them for their support. Run giveaways when you meet follower milestones e.g. 10k, 50k, 100k. Remember that they’re now helping you build a small gold mine, so be kind!

5 Minutes with Tastefully Tash – Foodie Influencer

We were so lucky to be able to catch @tastefullytash for a quick Q&A before she made the move across the ditch. We wish you all the best Tash and look forward to working with you from Aus!

From your profile it is obvious that you are a food lover, what inspired you to take that extra step and create a food blog?

Haha –yes, quite the food lover ☺ I had been studying Consumer Food Science and was always stalking healthy food blogs and Instagram accounts in my free time so I just began thinking – I could do this! I have always been really into art and photography so saw it as a way to merge my passion for healthy food with my creativity skills.

Monday Feels ✌?️

A photo posted by Tasha Meys (@tastefullytash) on

Your accounts are getting some seriously good heat! How much work does it take to run accounts of your size? 

Thanks! The response to my accounts has been amazing and I love how fast they are constantly changing and growing! People are often surprised by how much time it takes to create content and post daily. Since there are so many Instagrammers and blogs doing a similar thing, my main priority is to make every one of my posts top quality so I’m proud of everything on my account. I usually spend at least two hours a day on everything from shooting to editing to posting and then engaging with people on my social media accounts. Although the time does add up I love it and would be scrolling Instagram in my free time anyway so it doesn’t feel like work.

If you had one tip for someone looking to grow their social accounts, what would it be?

To post high quality content and to engage with a like-minded audience (I know – that was two tips but they are equally important and I couldn’t choose). Engagement is essential when generating awareness for your social media account, as no one is going to follow you if they have never discovered you. High quality content is important as no one will follow you if they don’t get benefit from your account – even if the benefit is purely finding your content aesthetically pleasing.

I’ve noticed you have some pretty slick looking photos! Did we spot a little bit of VSCO cam in there? 

Haha yes there is a cheeky dose of VSCO cam in most of my photos. I love VSCO as it keeps the photos looking vibrant but semi filter-free  – very important when making food look appetizing.

We love how creatively you present your food. How vital do you feel your creativity is to your blog?

Thanks! My favourite thing about the work I do on my accounts is getting to use my creativity to produce dynamic and pretty photos. I feel the creativity of food photography and making my content creative is central to my blog as it’s what I love doing and what I can do for other people. I am extending into commission work and working on campaigns to produce creative content for like-minded businesses so it’s very important I showcase my creativity in my own content.

How have you enjoyed your experience working with The Social Club so far?

I have loved it!  Getting the opportunity to work with a company whose vision is in line with my healthy living philosophies is awesome. Also working with you guys; you are other young kiwis who are in the same industry – seeing the opportunities that social media can create has been motivating and inspirational too.

5 Minutes with Libby Kay – Lifestyle Influencer

We were lucky enough to catch up with beautiful lifestyle influencer @libbykayy to get to know a little bit more about her day to day life. Her followers love the bohemian-esque content she produces on a daily basis and enjoy following her adventures from the beach to the forest and everywhere in between.

1.What inspired you to create your lifestyle related social accounts?

From a young age I was always the kid with a camera in hand. I loved taking photos and being creative. When I discovered social media I couldn’t wait to share my content and I haven’t looked back.

2. At what stage did you realise that people were really rating your content?

I think I realised that people were enjoying my posts when I was out one night 2 years ago and had someone I had never met before approach me and say how much they loved my posts. That was a cool moment!

3. Has becoming a social media influencer impacted your life or helped you grow personally?

100%. I have connected with so many amazing people and I am continuously learning new things about myself everyday. Being a social media influencer has been very eye opening and has helped me to gain so much more confidence.

4. Do you have any tips for keeping a healthy balance between uni, social media and your friends & family?

When I am with friends and family I try to not go on my phone so I can be 100% present with them. I think that’s very important.

5. Where do you get your inspiration for your content from?

Other influencers definitely, also just everyday life. Whether it’s seeing a painting with certain colours that I like, or if I’m on a walk and see a beautiful spot I would want to shoot at. I find inspiration for content everywhere.

6. Do you usually shoot on iPhone or camera?

A bit of both but mainly on my iPhone.

7. Any advice for aspiring influencers?

Upload content that is important to you, don’t try to be someone you are not. It’s an amazing feeling connecting with people who have similar thoughts to you and truly appreciate your work.

8. We noticed you use quotes in your captions a lot, do you have a favourite quote?

“Walk outside on a clear night and just look up into the sky. Take a moment to realise you are sitting on a planet spinning in the middle of absolutely nowhere. Sometimes it takes a bit of perspective to remember what’s really important. You are alive and you are here. You have the potential to be anything. So let go of what’s holding you back and dream, believe, breathe.”
-Michael Singer, The Untethered Soul.

9. What has been your favourite part about working with The Social Club?

It’s exciting being a part of something that is bringing together people who are in the same industry as me. Working with awesome people and awesome brands, what’s not to like!

If you have any questions or would like to talk in more detail about what these changes mean for you, send us a message: enquiries@thesocialclub.co.